User Journey Map: To better understand the scenario and journey of our target audience, we mapped out a typical journey for them using the data we uncovered

We uncovered key decision-making triggers and pain points that shaped our content strategy and design priorities

Then, we dove into the design phase, imagining ways we might address the pain points we found

Identifying Problems

• Sketched layout ideas to explore structure issues
• Created low-fidelity wireframes to test flow early
• Flagged clarity and accessibility gaps in the interface
  

Setting the Framework

Defined brand voice and tone through a branding workshop. Built a flexible design system for consistent UI. Aligned direction through weekly design reviews

Solving Through Design

• Prototyped in Figma from mid- to high-fidelity
• Refined layouts through iterative feedback
• Applied brand styles to reinforce trust and clarity